Negative Space

Posted: September 5th, 2009 | 6 Comments »

Negative space is the space between and around the focal point object. Artists have used negative space to create optical illusions for many years. A great example of negative space is Rubin’s vase; this is an image of a vase that when the viewer concentrates on the space around the main focus might be able to see the silhouette of two men looking at each other.

Designers have also used this technique, creating amazing pieces of graphic art that some may not even have notice. Logos in particular can use negative space quite well, and can give what on first glance looks like a simple logo, a whole new depth and meaning.

Here are 21 examples of stunning logos that use negative space:
fedexadobetobleronezubhighroadelefontlantexbigtenwiesinger-musichanuet-winemosleepcitydirectmouseuniversejustcreativedesignpainofishchihuahuaheightcasatimispeter-ryanmarchingmutts

6
Comments

  • Helen
    September 8, 2009 | Permalink |

    Great collection! :tup: I love negative space logos… when I’m designing logos, I always try for a negative one first!

    Some of my favourites here… especially the toblerone one both tasty and clever!

  • Sam
    September 11, 2009 | Permalink |

    Nice Collection of logos, you’re right it does give a logo some extra depth.

  • Luke Jones
    September 11, 2009 | Permalink |

    Cool article!

    Although I don’t understand the very first one?

    What am I missing?

  • Luke Jones
    September 11, 2009 | Permalink |

    Ohhhh, the arrow!

  • Dizi
    September 11, 2009 | Permalink |

    teehee, yes the arrow :)

  • RM
    May 17, 2010 | Permalink |

    nice collection, city direct and casa times are my favorites

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